Everybody Needs an Editor: The Essential Guide to Clear and Effective Writing

"You'll never write an email the same way after reading Everybody Needs an Editor, a ... guide to sharp, attention-getting writing. The authors use their decades of real-life journalism and marketing expertise to demonstrate the WTFF technique: Writing, Topping, Formatting, and Fixing. You'll learn how to eviscerate your own writing--and enjoy doing so. You'll learn to create must-click subject lines, cut jargon, and write emails that people will actually read and remember. If you've ever felt nervous to hit a 'submit' button, this book is for you"--