Creating Powerful Brands
Creating Powerful Brands
This is the relied upon textbook to get students thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic,...
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Routledge266 In stock
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This is the relied upon textbook to get students thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.
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