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- Gayle Guyardo, 30-Year News Veteran & Host of BLOOM TV on NBC In this real, no-bs guide, lifestyle editor and executive digital content producer Brody Wooddell shares the exact strategies he's seen work from inside the newsroom. As the person PR pros pitch every day, he knows what gets coverage, and what gets ignored. You'll learn what producers actually look for, how to write pitch emails that get opened, and how to build real relationships that lead to repeat coverage. You'll also get the brutal truth about how news and lifestyle media really work, and how to make AI work for you without sounding like a robot. From subject lines to story angles, Brody shows how to use tools like ChatGPT to strengthen your pitch, not sabotage it. Whether you're a small or big business owner, startup founder, or publicist trying to get results, this guide is built to help you land press. You'll learn:
- What producers actually want in a pitch
- The subject lines and emails that get opened (with real examples)
- How to build long-term media relationships that lead to repeat coverage
- Why most pitches fail, and what to do instead
- How to avoid paying for PR that doesn't work (or get guaranteed coverage for your PR clients)
- A peek into the decision-making process
- How to stack the deck in your favor
"Thanks to Brody's guidance, Alejandra's Leather was featured on Bloom's website and later in an interview on Bloom TV. That exposure gave our brand valuable visibility in the greater Tampa area - we're truly grateful!"
- Alejandra, Alejandra's Leather
- Elizabeth M, Creator & Former Executive Producer, syndicated BLOOM TV "Brody's article gave us a huge boost in credibility and helped spark conversations with people who might've never taken that first step. It played a real role in getting new patients through the door and solidifying what Overtime stands for."
- Julian B., Co-Founder, Overtime Men's Health
"Brody is an expert in his field and master in his craft. This book has helped me take my business to the next level and will undoubtedly help you."
- Stephen B, Co-Founder, Tampa Baysic
Bahamas (Domestic): Standard delivery available for $10.00 or Free on eligible orders.
International: Flat rate of $20.00
United States:
Economy Mail starts at $4.06.
Expedited Mail from $16.00 (0–5 lb) and $22.50 (5.1–10 lb).
Shipping costs are calculated at checkout based on your location and order weight.
